Pricing Your Dental Services Ethically

Overview

Setting fees in dentistry is more than just calculating costs — it’s about balancing ethics, value, and trust. This session explores how dentists can price their services transparently while maintaining both professional integrity and financial sustainability.

Learn how to structure your fees based on skill, time, materials, and patient experience — not competition or guesswork. Understand the psychology of pricing, how to communicate costs with empathy, and how ethical transparency can strengthen long-term patient relationships.

Through examples and checklists, this lecture will help you shift from price to value-based practice — ensuring fairness for both your patients and your profession.

You will also be given scenarios wherein you can gauge how to deal with difficult situations for dental pricing.

Key Takeaways:
-Principles of ethical and transparent pricing
-Common pricing mistakes and how to avoid them
-How to calculate true chair-time costs
-Communicating fees confidently and honesty
-Building patient trust through transparent prices

Join Dr. Sophia Liberatus for this live webinar designed to help you price your dental services confidently. Learn how to balance fairness and transparency while communicating your value effectively to patients.

This session will guide you through insights for fee structuring, understanding true chair-time costs, and building patient trust through clear and effective communication.

Enroll today to reserve your free seat learn about ethical dental pricing with IIDR.

Curriculum

4 Sections
4 Lessons
Lifetime

Expand all sectionsCollapse all sections

Introduction
2
- 1.1
  Learning Objectives
  2 Minutes
- 1.2
  About the Speaker
  2 Minutes
Registration
1
- 2.1
  Apply for Certificate
  1 Minute
About the Webinar
1
- 3.1
  Pricing Your Dental Services Ethically
  69 Minutes
Quiz
1
- 4.1
  Pricing Your Dental Services Ethically
  5 Minutes5 Questions

Instructor

Dr Sophia Liberatus

FAQs

Is this webinar suitable for dental students or only for practicing dentists?

Absolutely! The session is designed for both practicing dentists and dental students who wish to understand ethical pricing, patient communication, and value-based practice management.

Will I be given a certificate for this session?

This is a free to view session, no certification is provided.

Requirements

Be a registered dental professional or dental student interested in clinical practice management.
Have a stable internet connection and a device (laptop, tablet, or smartphone) with access to Zoom.
Keep a notebook or digital notes app handy for key points and practical frameworks.
Be ready to participate in discussions or case-based examples for interactive learning.
Complete the registration form in advance to receive the joining link.

Features

Understand Ethical Fee Structuring – Learn how to price your dental services fairly based on skill, time, and materials.
Balance Ethics and Profitability – Discover how transparency can enhance both patient trust and practice growth.
Insights into the Psychology of Pricing – Understand how perception and communication affect patient acceptance.
Master Confident Fee Communication – Practical tips to discuss treatment costs empathetically and clearly.
Real-world Case Examples – Analyze everyday clinical situations to see how ethical pricing works in practice.

Target audiences

General Dentists – Looking to set fair, consistent, and value-based fees in daily practice.
Specialists & Consultants – Interested in refining fee communication and maintaining ethical transparency.
Clinic Owners & Practice Managers – Seeking to balance profitability with patient trust and ethical standards.
Dental Students & Interns – Wishing to understand real-world practice management and pricing principles early in their career.
Dental Educators & Mentors – Who aim to incorporate ethical pricing discussions into academic or training modules.