Learning Objectives

By the end of this webinar, participants will be able to:

-Understand the Principles of Ethical Pricing – Learn how to structure fees fairly, consistently, and transparently.
-Calculate True Treatment Costs – Factor in materials, chair-time, overheads, and professional expertise.
-Communicate Fees Confidently and Empathetically – Use strategies that convey value without sounding defensive.
-Identify Common Pricing Mistakes – Recognize and avoid practices that undervalue services or erode patient trust.
-Implement Value-Based Practice Strategies – Build patient loyalty and professional credibility through ethical pricing decisions.