Learning Objectives

By the end of this lecture, participants will be able to:

• Understand when and why Google My Business is critical for dental clinic visibility and patient acquisition

• Explain how Google My Business influences local search rankings, patient trust, and appointment conversions

• Set up and optimize a complete, accurate, and compliant dental clinic profile

• Apply step-by-step protocols to improve local SEO using categories, services, photos, and updates

• Manage patient reviews ethically and effectively to build credibility and social proof

• Identify and correct common mistakes that lead to low visibility or poor engagement

• Use Google My Business insights to track performance and guide marketing decisions

• Integrate Google My Business into a long-term digital growth strategy for sustainable practice success

These objectives are designed to help dentists move from a basic online presence to confident, purposeful management of their digital visibility.